Robert R. Taira in his original bakery factory holding his Original Hawaiian Sweet bread loaf (sepia photo)

Foodservice is in our DNA

We began as a family-owned bakeshop for the people of Hawaii. Today, we’re your bakery.

Bread made with the Aloha Spirit for over 75 years:

  • First bakeshop: Robert’s Bakery in Hilo, Hawaii (black and white image)

    1950s

    HILO, HAWAII

    Robert R. Taira, the Hawaiian-born son of Japanese immigrants who graduated top of his baking class, opened his first bakeshop: Robert’s Bakery. There, he created SKU #1: Hawaiian Sweet Round Bread.

  • Original King's Hawaiian restaurant location in Hawaii.

    1980s

    TORRANCE, CALIFORNIA

    The family opened the King’s Hawaiian® Bakery and Restaurant, expanding their line of bread to include Honey Whole Wheat and the 12 pack of Original Hawaiian Sweet Rolls.

  • Two line workers packing King's Hawaiian rolls.

    TODAY

    AFTER MORE THAN 70 YEARS,

    King’s Hawaiian is still produced right here in the United States using the same original recipes from the Taira Family.

King's Hawaiian sales team photo

You had me at aloha

Aloha Spirit is our key ingredient, an expression of caring and sharing that is an essential part of island culture. It’s also how we approach our work with operators, especially those who share our passion for high-quality bread and shared meals.

Case Studies

56% “Definitely will visit again after trying LTO with King’s Hawaiian bread”. Our permanent concept and LTO case studies have rave reviews! Check them out.

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Bananas Foster French Toast on white plate with light background and surface

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